Esteemed San Diego restaurant and hospitality group is looking for an experienced, creative, and team-oriented Marketing Director to join their corporate leadership team. This is a high-level, multifaceted role that will own marketing strategy, innovation, and execution across all restaurants and third-party venues in the group, with the goal of broadening outreach, engaging new guests, and driving top-line revenue and brand growth. Main responsibilities include strategizing and executing marketing campaigns; developing social media, special event, and promotions strategies; liaising with public relations teams; monitoring KPI’s and other analytics; and working closely with the teams at all locations to maintain a clear and distinct brand vision.
It is imperative that candidates have a strong hospitality background and understanding of full-service restaurant marketing to be able to serve as a company-wide leader and ambassador for a highly respected and growing hospitality collective. The Director will be overseeing a fairly small marketing department, so it is critical that this person stay highly connected to all daily departmental operations and remain hands-on with the marketing team in all processes. Someone with an inherent drive for creativity and innovation who can inspire others and ensure alignment between higher-level brand strategy and on-the-ground execution is essential. This is not a hybrid/remote role, and the Marketing Director will report to and work out of the corporate office when not in the field. An amazing opportunity to join an extremely successful and respected group!
Marketing Director Responsibilities:
- Develop and implement comprehensive marketing strategies for all restaurant and third-party venues in order to drive revenue, enhance brand positioning, and elevate guest experience
- Design and execute unified marketing campaigns for individual restaurant brands, including the design, writing, and distribution of e-newsletters, maintenance of e-mail lists, digital, social media, in-store promotion, PR, and traditional advertising
- Improve upon social media SOPs for the group and train key players on the corporate and restaurant-level teams to support marketing initiatives
- Oversee, train, and mentor a growing marketing team, providing guidance, professional development, and support in executing marketing initiatives
- Create copy for and maintain updates to company website and websites for individual restaurant concepts
- Manage social media platforms for all existing restaurants and identify new platforms for outreach
- Measure and analyze key marketing metrics, including performance of campaigns, web activity, traffic, content views/downloads, guest activity and leads; leveraging insights to optimize strategies and drive results
- Liaise with chefs, partners, managers and sommeliers at each restaurant to develop a distinct, creative voice consistent with the style and values of each location
- Research, identify and cultivate partnerships with brands, influencers, and media outlets to amplify the company’s reach and reputation
- Off-site visits to individual restaurant concepts to gather up to date content for social media channels
- Respond to customer inquiries and engage with followers across various social media platforms
- Liaise with external graphic designers, PR company, and programmers/coders for large-scale projects
- Design and implement strategies to enhance customer loyalty and guest experience, leveraging digital tools, CRM, and personalized marketing efforts
- Manage marketing budgets and ensure strategic allocation of resources to maximize ROI
- Research competition, provide industry benchmarks and trends
- Stay up to date with the latest technology, optimizations, and hospitality marketing trends
- Collaborate with individuals across all levels of the organization to promote the success of all marketing initiatives enacted across all restaurant concepts, events, and special promotions
Candidate Qualifications:
- 5-7 years of progressive Marketing experience within the hospitality industry with at least 3 years in a hospitality/full-service restaurant marketing leadership role
- Hospitality Industry/Restaurant marketing experience is required
- Associate or Bachelor’s degree in Marketing is preferred
- Proven track record in developing and executing multi-channel marketing strategies that drive growth and engagement
- Must be social media savvy and comfortable using platforms like Instagram, Facebook and Twitter/X for business pages
- Excellent time management, organization and prioritization skills, with proven ability to work effectively, independently and accurately with minimal supervision
- Top-notch leadership skills with experience managing and mentoring teams
- Strong aesthetic sensibility
- Passion for hospitality, design, and creating memorable guest experiences
- Very strong written communication skills, as well as interpersonal skills to handle sensitive or confidential situations, and liaise with vendors, operators, customers, and other key stakeholders
- Strong sense of work ethic, professionalism and polish
- Strong project management skills, proactive problem solving skills and strong sense of resourcefulness
- Refined computer skills, including but not limited to: all Microsoft Office programs and Adobe Creative Programs (i.e., InDesign, Photoshop/Lightroom, Illustrator)
- Experience with website platforms like WordPress and Squarespace and familiarity with SEO
- MUST be able to work collaboratively and assist others while wearing many hats
- Ability to relocate and/or be based in San Diego, and be able to travel locally between restaurant concepts as needed
Compensation Package Includes:
- Base Salary in the $110-150k range DOE
- 50% Medical Coverage
- Unlimited PTO Plan
- Company Perks/Discounts
- Potential Relocation Assistance